Aishwarya UX

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Probo - Novum

A frictionless KYC flow for Young Indian Gamers

Overview:

To transform the tedious KYC flow in our gaming app into an engaging, intuitive, and fun experience for young Indian gamers, increasing completion rates and reducing user frustration.

My Role: UX Designer
Key Focus Areas: User Research, UX Strategy, Interaction Design, UI Design
Duration: 3 Weeks

Client

Probo

Client

Probo

Client

Probo

Type

Mobile App

Type

Mobile App

Type

Mobile App

Date

Oct, 2024

Date

Oct, 2024

Date

Oct, 2024

📝 Understanding the Problem

Victory League: Turning KYC Into Play

The Challenge

For most users, KYC is a roadblock. It’s tedious, time-consuming, and frustrating—especially for young gamers who just want to dive into the action. In Victory League, a gaming app designed for India’s passionate youth, we saw this firsthand. Many players, especially from Tier 2 and Tier 3 cities, dropped off during the KYC process, leading to lost engagement and lower activation rates.

The challenge? How do we transform a dull compliance process into an intuitive, engaging, and even fun experience?

Rethinking KYC: From Chore to Challenge

Instead of forcing users through a rigid, form-heavy process, we designed a gamified KYC journey that felt natural within the gaming ecosystem. The goal was to make it feel less like paperwork and more like an interactive onboarding quest.

🛣️ Our Approach: The Power of Play

A Progress-Driven Flow – Breaking KYC into bite-sized steps, we introduced a level-based system where users unlocked rewards as they completed each stage.
Visual & Conversational UI – Ditching traditional form layouts, we used an interactive chatbot-style flow with playful animations and localized language support.
Instant Feedback & Rewards – Users received real-time confirmations, progress indicators, and small incentives (like in-game bonuses) for each step completed.
Seamless Document Upload – Instead of lengthy instructions, we simplified document verification through smart detection and guided prompts, reducing confusion and errors.

Ideation: Designing for Engagement

To create a seamless and engaging experience, we brainstormed ways to bring game mechanics into the KYC flow. Some key ideas that shaped the final experience included:

Multi-language support with smooth animations to ensure accessibility.
Progress bars & micro-animations to give real-time feedback.
A mascot-driven onboarding that guides users with voiceovers and interactive prompts.
A roadmap-style interface that unlocks stages progressively, making KYC feel like a quest.
Minimal navigation buttons & a clutter-free UI to keep focus on the journey.

The Frictionless Fun Flow

We structured the new KYC process like an interactive challenge, where players unlocked levels and rewards as they progressed.

Players start on a Welcome Page and select their language.
The Mascot introduces itself and explains the KYC journey.
A roadmap-style interface displays steps, with animations guiding users through each.
Players complete step-by-step KYC quests (e.g., document upload, identity verification).
The mascot provides real-time feedback to confirm successful uploads.
Once both quests are complete, players unlock rewards and move forward in the game.